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Technical SEO involves making changes under the hood of your website to improve search performance. Technical SEO ensures your site is fast, optimized for search engine crawlers, and mobile-device friendly. Search engines look for on-page factors like topic relevance and metadata to determine the quality of your content and, in turn, where to rank your site in results pages.

It is a long-term strategy in which good rankings are a side-product of good optimization, quality content, and a user-oriented approach. Creating SEO content is just one part of the overall process of growing your online visibility. The next step is to analyze your data and use it to improve your content and overall marketing strategy.

How to do keyword research for SEO

But that traffic is very valuable because it’s all super bottom-of-funnel traffic to software products. What makes Secret so cool is how great the web design is, that they have a premium membership program, and that they are able to compete with similar keywords to that of G2. For example, if I start searching “roofing companies…” near me comes up.

How many backlinks to do you need to rank?

The LinkedIn algorithm gives significant weight to your activity on the platform. Consistently publish insightful, thought-provoking content about your niche and engage with your feed. Comments, reactions, and interactions have a direct impact on your visibility in search results. Organically incorporate primary keywords, keyword variations, and semantically relevant terms to describe your career. After all, SEO helps you reach a wider, relevant audience and effectively engage with it.

• These usually make great keywords for SEO because they come straight from Google.
• Which is why I recommend using a more user-friendly SEO tool, like the site audit feature inside of Semrush.
• When a website links to you (a backlink), it is essentially vouching for you.

By keeping an eye on the above things, you’ll understand your audience behaviour, what type of content to create, how to build backlinks etc. If you want to get the best results from search engines, you need to plan long term. Don’t buy thousands of backlinks from Fiverr gigs as they are not going to help you in any way.

Off-page SEO refers to any activities performed outside of a website to improve the site’s ranking on search engine results pages. It gives the search engine an indication of how SEO Anomaly well the audience perceives a site, business, or product. On-page SEO refers to the optimization process of individual pages from a site to increase its ranking on organic search results. AI content creation tools (like Shopify Magic and Jasper) can produce marketing copy from a simple prompt. Improve this copy with keyword optimization tools like Surfer—and just like that, you have a ton of engaging, optimized content ready to add to your website.