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Some of the best rank tracking tools out there can help you identify the pages ranking well for your keyword, like Ahrefs. Then, use your header tags to target your keyword, plus help users find the information they need. Search engine optimization (SEO) is optimizing a website to improve its visibility in organic search results, like on Google. Common optimizations for SEO include improving page speed, researching keywords, and creating content. Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. For example, for a typical search query, the number one result will receive 40-60% of the total traffic for that query, with the number two and three results receiving significantly less traffic.

• This article on SEO vs. SEM discusses the differences between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for freelancers and entrepreneurs.
• If you already have a website, it might be a good idea to start off by seeing how many of your pages are in the index.
• Regular updates are beneficial, but it depends on your industry and objectives.
• Conversion rate optimization involves using methods such as A/B testing to make changes to websites and measure the impact they have on a site’s conversion rate.

Local SEO Tactics

They look for vendor suggestions and even specific business addresses. From what you’ve read in this guide so far, you know that no page will rank without two factors — relevance and authority. That’s because, although the bulk of on-page SEO work focuses on the words you use, it extends to optimizing some elements in the code. And finally, it needs to add them to its index — a database of all the content it has found on the web.

Both are responsible for delivering the main SEO objectives – relevant traffic and domain authority. Even if you’re an SEO whiz kid and have the basics down, it’s worth sticking around. SEO is all about using different methods to demonstrate a website’s value to Google so that it can rank highly in search results. With Google rankings, engagement metrics are most likely part correlation and part causation.

Create High-Quality Content That Matches Search Intent

Guided by industry experts, you’ll engage in hands-on activities and real-world examples that simulate common SEO tasks, building practical skills to prepare you for the job market. This module introduces you to the fundamentals of On-page SEO—what it is, why it matters, and how it fits into a broader SEO strategy. You’ll start by exploring the key areas of SEO and how On-page optimization complements technical and off-page efforts. Then, you’ll dive into the core elements that make a page search-friendly, including metadata, title tags, headings, URLs, and structured content. You’ll also explore how AI is changing content creation and optimization, including how to use AI tools and prompts ethically and effectively in your workflow.

Top 40 SEO Tools to Improve Your Rankings

Backlinks from trusted websites signal authority and improve rankings. It helps small websites compete with larger ones, drives organic traffic without relying solely on ads, and builds credibility by appearing at the top of search results. Link text (also known as anchor text) is the text part of a link that you can see. This text tells users and Google something about the page you’re linking to. With appropriate anchor text, users and search engines can easily understand what your linked pages contain before they visit.

They offer “passive” marketing approaches for those who don’t want to get into “active marketing”. SEO can be incredibly powerful, but it’s often too slow for someone who needs clients today (rather than in six months’ time) SEO Anomaly to be a good marketing strategy when you launch your business. It’s cheap (though it’s not free – your time is worth money too), and it can be very effective in the medium to long term. There’s nothing worse than a spammer, and it won’t help your marketing in the slightest.