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Many people think that content length is one of the ranking factors. There’s a well-known study by Backlinko that shows that posts with about 2,000 words ranked better in Google. If your focus keyword is “best content marketing strategy for small businesses”, it would be crazy to use it in all the on-page elements mentioned above just to tick them all off the list. By focusing on various search intent types (including the informational one) you’ll be able to target various stages of the buyer’s journey. In my experience, pages with lots of external links on them (like a resource page or list of “best posts”) work best. In fact, I usually don’t even bother with traditional blog posts.

And makes it easier for search engines to discover, understand, and store your content. White Hat SEO is an ethical approach to optimizing your website for search engines. By following established guidelines and best practices, it aims to improve your site’s search engine rankings while providing a positive user experience.

• Technical SEO is a method of optimizing a website’s technical elements to improve its performance in SERPs or Search Engine Result Pages.
• These bits of information can help you formulate your own link-earning strategy.
• Think about “how to make the post as relevant as possible”, not “how to stuff the post with keywords so that Google thinks it’s relevant”.
• An effective SEO strategy sets goals like target keywords and outlines an action plan for achieving rankings.

Assess Competitors’ On-Page SEO

Site B gets a free piece of content and Site A gets a free backlink. The next step is to find websites that might want to link to you and contact them (more on that in a while). Second, links should help you prove to Google that you’re a trustworthy brand, and SEO Anomaly links from mediocre sites won’t let you attain that position.

What part does SEO play in marketing?

Produce original content, from research-based blog posts to interactive tools, to generate interest and attract authoritative backlinks. You will struggle to acquire backlinks without original content (or content that does it better than anything else). Write compelling title tags for your content by following key best practices in SEO 101.

SEO 101

Because Google will continue leveraging RankBrain to promote the most relevant, helpful content, we need to focus on fulfilling searcher intent more than ever before. Provide the best possible information and experience for searchers who might land on your page, and you’ve taken a big first step to performing well in a RankBrain world. Follow/nofollow tells search engines whether links on the page should be followed or nofollowed. “Follow” results in bots following the links on your page and passing link equity through to those URLs.

Read our comprehensive SEO strategy guide that walks you through the essential steps for crafting an effective SEO plan tailored to your goals. Now, it’s time to channel all this knowledge into a solid SEO strategy for your website. So, if you haven’t yet created a Google Business Profile for your business, sign up for one. For example, if you sell influencer marketing software, you can find relevant publications in your niche by using the string “influencer marketing” + “guest post” on Google.