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An SEO audit is important because it reveals problems with any site’s SEO so you can address them and start ranking where you belong. An SEO audit will reveal problems with any site’s SEO so you can address them and start ranking where you belong. An SEO audit tool (like Seobility) can help you find those issues quickly. To illustrate, I also ran Noob Norm through some other SEO audit tools (after the fixes). Duplicate content refers to duplicate “main” content and pages, like duplicate blog posts, product pages etc. This can cause various SEO issues if not dealt with correctly and is therefore an important part of any audit.

SEO Audit: The Bottom Line

If your goal is to improve your content’s visibility and relevance, an on-page SEO audit is invaluable, especially for content-heavy websites. They help you easily discover both on-site and off-page SEO related issues on your site. Almost all the tools mentioned here provide you useful recommendations on how to fix those issues for better rankings. We listed some of the best free and premium tools that you can use to perform site audits for website analysis. SEO audits help you identify what needs to be fixed on your website to improve your search engine rankings and organic visibility.

Conclusion on doing SEO audits

• For example, some emphasize the technical audit while others note the link audit included with their SEO audit services.
• With countless variables in the search engine algorithms, a free audit is usually of minimal value and seldom proves the value of the SEO agency.
• For example, the markup should not describe the content that is hidden from users (i.e. which is not located in the HTML of the page).
• It also provides data-driven recommendations for moving past your competition.

While competitors steadily capture organic traffic, conversions, and market share, your team… Include primary keywords and branding, prioritizing user readability. – They enhance user experience, increasing engagement, conversions, and retention. Here, we highlight pages that have zero internal links pointing to them. Often, those with a visual impairment use screen readers, which convert images into audio. Essentially, this is describing the image to the site visitor.

Connect with him on LinkedIn or through the BruceClay.com website. This type of SEO refers to making sure the backend elements of a page are optimized for search crawlers. An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more. The SEO Audit 365 tool is very user-friendly, and the interface is easy to understand.

SEO offers a global, 24/7 presence, driving free, organic traffic to your website. BHS Links The reach is virtually unlimited, and your content is available around the clock. SEO and social media marketing are two distinct strategies, but both play crucial roles in a comprehensive digital marketing plan.