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The description should be completely unique and provide an overview of what the user will find when they click through to your page. WordPress websites should do this for you, but see if your theme is compatible. If you’re using another platform you’ll have to do this manually on every page. Make sure this factor is part of your content marketing process. It’s essential to optimise them properly to maximise your rankings.

Clear policies, secure website protocols (HTTPS), and accurate information build trust with users and search engines alike. User engagement metrics are indirect signals that search engines use to determine the quality and relevance of a webpage. These metrics provide insights into how users interact with your content and whether it satisfies their expectations. Fresh content also gives you opportunities to target trending keywords. For example, updating a blog post with recent data can help it rank higher for related queries. Image optimization is crucial for improving page load speed and enhancing SEO.

Title

Both Microsoft and Google hold several patents suggesting content in the more relevant sections of HTML carry more weight. With over 6 billion searches per day, Google has a wealth of information to determine what searchers actually mean when typing queries into a search box. Google’s own research shows that synonyms actually play a role in up to 70% of searches. It’s not keyword density, it’s term frequency–inverse document frequency (TF-IDF). Special thanks to Bill Slawski, whose posts on SEO By the Sea led to much of the research for this work.

Imagine you have a web page ranking in the #8 position for its keyword. If all the sites ranking in the top 10 are of comparable site loading speed, then speed is unlikely to make an SEO difference. This is because Google weights quality more heavily than speed.

You can also go through the keyword explorer, content explorer, and rank tracker to further analyze your website. There is no doubt that Ahrefs is that kid on the block who is an all-rounder when it comes to SEO analyses. This includes making sure that your URLs are discoverable by Google (and other search engine bots) so that they can be indexed. Without identifying crawl errors, your content won’t be discovered and will not rank.

SEO Images

This means it’s arguably one of the most important on-page SEO factors. Schema markup (structured data) helps search engines better understand your page. Schema markup can yield rich snippets in SERPs, which display extra information (e.g., star ratings, event dates). They improve user experience and can build trust with your audience. Google recommends adding links to authoritative external sources to provide value.

• The main purpose of auditing your title tags is to ensure that they inform the audience (and search engines) what they can expect to find on your web page.
• At Stellar, we specialize in content strategy, development, and optimization.
• Craft high-quality content, expand your backlink profile, and fix your website’s technical issues — stay consistent in these actions, and you’ll surely be pleased with the results.
• The better your pages look in search engines, the higher is the possibility to generate quality organic traffic with the potential to make conversions.
• If your images aren’t optimized, however, they can be detrimental to your SEO.

Use tools like Surfer SEO or Frase.io to automatically calculate the perfect length for you based on real SERP data. Over time, as you practice writing more, you’ll get a general feel for writing at a good reading level. That means a middle school student should be able to understand the sentence structure and vocabulary of your content. As a general rule of thumb – The average piece of content should be written at an 8th-grade reading level. You need as little duplicate content on your site as possible to avoid keyword cannibalization issues and other SEO issues. The last step is simply to use a tool like RankMath Pro to generate and add the FAQ schema to your site.

With the increasing prevalence of mobile internet usage, mobile friendliness is a crucial factor in both search engine rankings and user experience. For any case with linking, the anchor text should be specific to the page you’re linking to and contain the keyword it’s targeting. Aligning content with user search intent ensures that the content meets the needs of the audience at various SEO Anomaly stages of their decision-making process. By avoiding these pitfalls and applying robust keyword research, you can create content that not only ranks well but also genuinely serves your target audience’s needs. Remember, the key to effective on-page SEO is not to trick search engines but to create a valuable and accessible experience for your users. Invest in good practices and avoid shortcuts for sustainable SEO success.

This makes the H2 tag useful because it contributes towards creating a good on-page user experience. So instead of only using one specific keyword in your content, you can make use of or add keywords that are similar. One thing you really want to avoid doing is “keyword stuffing” – the process of stuffing a page with the same keyword in an attempt to manipulate a website’s search rankings. You can use a tool such as Ahrefs or SEMrush to conduct some keyword research before you continue optimizing your on-page content. For best results, make sure your keywords sound natural rather than cramming them in – keyword stuffing can actually damage your rankings. Sometimes you’ll launch updated versions or new collections – at which point it might make sense to discontinue older lines.